In the Semi Conductor Industry it means a lot of money if the product launch is delayed with a couple of weeks.

One of the keys factors to avoid delaying a product launch is to have an efficient procedure for collecting data from the Subject Matter Experts (SME), and presenting these data to be used by the customer End User in e.g. a Product Data Sheets.

In the 'old days' the collaboration between SME's and the Technical Writers being responsible for external communication relied on cumbersome PDF based review and approval cycles. Often embedded in email threads where a lot of decision arguments were lost.

DITA Exchange offers a paradigm shift to a scenario where publications can be reviewed and approved instantly between SME’s and Technical Writers. This feature alone can reduce the approval cycle significantly and can – in many situations – shorten time-to-market with several weeks.